This research aims to investigate the factors influencing waste recycling behavior of Thai
households and examine the role of responsibility as a moderator. The results of logistic regression analysis
of 381 random samples in Bangkok indicated that attitude toward recycling, subjective norm of engaging
communities, awareness of recycling benefit, perceived facility condition, perceived recycling skill, and
degree of responsibility significantly influence household recycling intention. The moderating effects of
responsibility were found on economic incentive and perceived recycling facility condition. Higher
responsibility level tends to weaken the impacts of economic incentive and perceived facility condition on
willingness to recycle of household.