Social franchising strategy in family planning is a contractually obligated network of
private health providers that use commercial franchising methods to provide better
quality and accessible family planning services to the community.
PSI/Tanzania is implementing a national-wide social franchising program – Familia, to
enable women to access high quality and yet affordable health services. The program is
designed to save four main objectives; to increase access to Family planning services,
improve quality of family planning services provided, to strengthen cost effectiveness of
the family planning services provided and to enhance equity in accessing family
planning services.
The motive behind carrying out this study is to replicate the positive results from studies
done in other countries on social franchised family planning services and client
satisfaction. The purpose of this study was to assess the impact of social franchised
strategy in family planning to client satisfaction in Tanzania.
This is a descriptive study design conducted in Morogoro region. The sample population
was the women of reproductive age who received family planning services from the
social franchised facilities. A snow ball method was employed to obtain a desired
sample, sixty five (65) serviced women. Primary data were collected through interviews.
Data analysis was carried through Statistical Package for Social science (SPSS) program
where descriptive and quantitative data analyses were both employed.
Findings revealed that, most of the respondents were serviced with FP methods and all
of them were satisfied with the services from the social franchised FP health facilities.
Therefore, the social franchised facilities from the study prove to ensure client
satisfaction.
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Thus from the study, it is recommended that the model should be adopted to all private
health facilities with reproductive health services and extend the scope and scale of the
services to Tanzania.