The World Values Survey (WVS) is a worldwide investigation of socio-cultural and political change and explores values relating to family, gender, work, politics, economics, religion and leisure time. The South African leg of this survey is administered by the Centre for International and Comparative Politics, University of Stellenbosch, in partnership with Markinor. The South African WVS has been conducted in 1982, 1990, 1995, 2001 and 2006, offering the opportunity to assess changing values over time.
Implementation of this research around the world allows for global crosscultural analysis.
The 2006/7 World Values Survey aimed at collecting information on people’s opinions about general issues regarding politics, the economy, their social life, the environment, democracy etc. The study covered all 9 provinces in South Africa. A total of 2,988 interviews were conducted across the study locations consisting of 1,188 non-metro interviews and 1,800 metro interviews.
Page 1 of the Technical Report provided as an external resource provides a breakdown of the sample by province and rural/urban.
The survey was based on a representative sample of the population; both male and female respondents aged 16 years and above and who are residents in South Africa.
Producers and sponsors
Center for International and Comparative Politics, University of Stellenbosch
World Values Survey Association
The survey was based on a representative sample of the population; both male and female respondents aged 16 years and above and who are residents in South Africa.The sample size in 2006 was 2988. A more detailed description of the sampling procedure is available in the Study Description section of the the WV5 Results South Africa 2006 Technical Record.
Weights were done according to community size, province, race, gender and age
Dates of Data Collection
Data Collection Mode
Data Collection Notes
The study’s principal investigators, Mari Harris and Prof Hennie Kotze briefed the project into field on 16 November 2006. All the relevant field and data processing people attended the briefing. A teleconference was held subsequently with all branch managers on 17 November 2006. All field supervisors, interviewers and quality control checkers were briefed in the week of 20 – 24 November.
During the briefing sessions [this cuts across all the study locations], the following points were fully explained and discussed amongst other relevant points.
• The project objectives and background to the study
• Sampling methodologies to be adopted
• Procedure on questionnaire’s administration
• The questionnaire
Mock Sessions and Trial Calls:
At the end of the briefing sessions each interviewer conducted a mock interview. The mock interviews were checked by the quality control and editing departments. This was followed by a feedback session to all interviewers.
In order to ensure accurate and reliable results of fieldwork, the following quality control measures were carried out at every stage of fieldwork.
- Only used interviewers who have had training provided by the sampling expert at Markinor, Alexan Carrilho
- Organising full briefing and mock sessions before commencement of the actual fieldwork in all the study branches.
- Accompaniment: The supervisors, quality control officers and field coordinators accompanied interviewers during their interviews.
- Spot-Check: Despite the confidence we have in our field team, we still adopted this measure to enhance the quality of the project.
- Back-Checking: Both the supervisors and quality control officers back-checked 30% of the total sample.
- 100% editing was carried out on the administered questionnaires.
The questionnaire was translated Afrikaans, Zulu, Xhosa, South Sotho, Tswana and North Sotho (Pedi).
The following are problems encountered by or comments made by interviewers and supervisors working on this study:
- The length of the questionnaire: almost all the respondents complained about the length that the interview was too long. Some respondents even had to stop the interview half way.
World Values Survey
- Public use files, accessible to all
Use of the dataset must be acknowledged using a citation which would include:
- the Identification of the Primary Investigator
- the title of the survey (including country, acronym and year of implementation)
- the survey reference number
- the source and date of download
Disclaimer and copyrights
The user of the data acknowledges that the original collector of the data, the authorized distributor of the data, and the relevant funding agency bear no responsibility for use of the data or for interpretations or inferences based upon such uses.