AMPS 95: LSM, group B: The emergent market

Type Corporate Author
Title AMPS 95: LSM, group B: The emergent market
Volume 3
Publication (Day/Month/Year) 1995
Page numbers 0-0
Publisher SAARF
Country/State South Africa
URL http://www.saarf.co.za/
Abstract
The objective of the All Media and Products Survey (AMPS) is to collect information on the readership of newspapers and magazines, television viewing, radio listening, cinema going, and on the acquisition, possession or use of a selection of products and services,
together with extensive demographic data.

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