The South African Constitution embraces multilingualism and makes
commitments aimed at promoting the use and development of indigenous
languages. This paper investigates the extent to which different parts of
government and other influential structures of society use the media in their
attempt to make multilingualism a reality. Data were collected from the
internet, billboards, newspapers and pamphlets, leading to qualitative analysis
of written English and isiZulu code switching. The findings illustrate creative
ways in which written switches occur at clause boundary, in the form of tags
and within sentences. Such an approach is considered a step in the right
direction towards the intellectualisation of African languages as it has the
potential to contribute to the promotion of multilingualism.