Qualitative Study of Typology of Lifestyles: Study of Youth in Mahabad City of Iranian Kurdistan

Type Journal Article - International Journal of Business and Social Science
Title Qualitative Study of Typology of Lifestyles: Study of Youth in Mahabad City of Iranian Kurdistan
Author(s)
Volume 4
Issue 14
Publication (Day/Month/Year) 2013
Page numbers 198-217
URL http://www.ijbssnet.com/journals/Vol_4_No_14_November_2013/26.pdf
Abstract
The Main subject of this paper is lifestyle. It is one of the modern concepts in which particular attention has been
paid in the last century and especially after World War II. This term is the product of the modern world in which
hobby choices and behaviors are considered to be based on individual choices and behaviors due to the
weakening of structural variables such as social class. To examine the typology of lifestyles for young boys in the
city of Mahabad, this study focuses on the actions and ideas that shape lifestyle using the social interpretive
approach). In theory, a conceptual framework was developed and used to study lifestyle by using the ideas of
various scholars in the field of consumer lifestyle. The research method is a qualitative one (grounded theory),
and field data were collected using deep interview techniques and theoretical saturation criterion among 25
young boys from 18 to 29 years in the city of Mahabad. The results include fifteen categories and six lifestyles as
follows: traditional music as nostalgia, written media; reflexive revelation, national television and satellite;
production of monologue and contrastive identity, modern approach to leisure, cost priority; self-centeredness of
youth, local foods; representation of ethnic identity, covering as an identity - distinction, body management;
identifying self-expression, deterministic attitude toward cosmetic surgery, combinational functions of sport,
agency of youth and acquired faith duality between ideas and actions of youth, secular approach to veil,
systematic communication background for a dominated future, moderation in supervising children, rather than
scorn. Lifestyles have been identified as pre-modern, modern, scientific, sports-oriented, joyful and global-local.

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