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Citation Information

Type Report
Title Cost-Effectiveness Analysis of a Behavior Change and Social Marketing Intervention
Publication (Day/Month/Year) 2012
URL http://www.queensjdiexec.org/publications/qed_dp_267.pdf
This report develops a methodology for understanding an ex-ante cost-effectiveness analysis (CEA) regarding optimal breastfeeding promotion. This is a behavior Change and Social Marketing activity.
The study compares the “with” to the “without” project case scenarios. A model has been developed to estimate the cost per Disability-Adjusted Life Year (DALY) saved, cost per diarrhea case averted, cost per diarrhea death averted, and cost per stunting case averted.

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