This study analyzed the domestic water consumption pattern of farming households
through the use of cross-sectional data collected from 100 households in Itu Local
Government Area of Akwa Ibom State, Nigeria. The study utilized both exploratory
statistical techniques and econometric procedure in data analysis. Findings revealed that
though, the number of commercial borehole subscribers outnumber that of Akwa Ibom
Water Company (AKWC), households still have high preference for water from AKWC.
Result further revealed that household size, household income, storage facility, multiple
usage and body mass index are major domestic potable water consumption shifters and
were fairly inelastic. Findings also revealed a low per caput of 0.03399 cubic meters (33.99
liters) of water per person per day, which showed deficit of about 16 litres of water per day
when compared with the WHO standard.