Costs and Added Value in the Marketing of Charcoal in Bujumbura

Type Journal Article - Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology
Title Costs and Added Value in the Marketing of Charcoal in Bujumbura
Author(s)
Volume 1
Issue 2
Publication (Day/Month/Year) 2015
Page numbers 328-336
URL http://orbi.ulg.ac.be/bitstream/2268/190332/1/Costs and Added Value in the Marketing of Charcoal in​Bujumbura.pdf
Abstract
This study analysed the costs, the added value and its components in the marketing of
charcoal in Bujumbura to identify areas in which interventions could improve efficiency in
the charcoal marketing system. The study surveyed 100 retailers and 30 wholesale traders of
charcoal. The information on their business was collected using a standardized
questionnaire. The structure of marketing costs shows that transport and rental to civil
servants are the main items in which significant efficiency gains could be achieved. Charcoal
marketing is a wealth-creating activity as it generates positive added value. Our results
suggest that any improvement in transport infrastructure in rural areas will benefit market
efficiency.

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