Central Data Catalog

Citation Information

Type Journal Article - Gender & Development
Title Being a female entrepreneur in Botswana: cultures, values, strategies for success
Volume 12
Issue 2
Publication (Day/Month/Year) 2004
Page numbers 37-43
URL http://www.tandfonline.com/doi/abs/10.1080/13552070412331332180
This article elucidates a study of businesswomen as they move from owning and managing informal
businesses into the formal economy. The study indicates that business success for rural women in
Botswana is specific to the socio-cultural context. By examining prevalent concepts of patriarchy
and community in our study, we start to see that cultural values frame successful business
strategies. For Botswana women engaged in small business, non-competitive networks, collective
management strategies, and informal cross-border trade are the pillars of sustainable business success.

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