| Value | Category |
|---|---|
| 1 | Equipment |
| 2 | Quality/size of production premises |
| 3 | Quality/size of place of business (where you sell from) |
| 4 | Quality (design, package, etc.) of current products |
| 5 | Number of products |
| 6 | Number of clients |
| 7 | Number of markets (market places, outlet, etc.) |
| 8 | Employees |
| 9 | Marketing strategy (advertisement, etc.) |