| Value | Category | 
                                    
                    
                        | 1 | Radio | 
                                    
                    
                        | 2 | TV | 
                                    
                    
                        | 3 | Billboard | 
                                    
                    
                        | 4 | Newspapers or magazines | 
                                    
                    
                        | 5 | Family members in this household | 
                                    
                    
                        | 6 | Family members in another household | 
                                    
                    
                        | 7 | Other relatives, friends, neighbors | 
                                    
                    
                        | 8 | Work mates or business partners | 
                                    
                    
                        | 9 | Customers of your business | 
                                    
                    
                        | 10 | Elected/administrative officials | 
                                    
                    
                        | 11 | Employees of a bank or MFI | 
                                    
                    
                        | 12 | Members of an informal financial group, including a village | 
                                    
                    
                        | 13 | Transactional mobile money agents | 
                                    
                    
                        | 14 | Field agents/promoters of mobile money | 
                                    
                    
                        | 15 | Other (specify) | 
                                    
                    
                        | Sysmiss |  | 
                            
            Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.