IHSN Survey Catalog
  • Home
  • Microdata Catalog
  • Citations
  • Login
    Login
    Home / Central Data Catalog / ZAF_2015_AMPS_V01_M
central

All Media and Products Survey 2015

South Africa, 2015
Get Microdata
Reference ID
ZAF_2015_AMPS_v01_M
Producer(s)
South African Audience Research Foundation (SAARF)
Metadata
DDI/XML JSON
Created on
Jan 16, 2021
Last modified
Jan 16, 2021
Page views
110352
Downloads
62
  • Study Description
  • Data Dictionary
  • Downloads
  • Get Microdata
  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Survey instrument
  • Data collection
  • Data Access
  • Disclaimer and copyrights
  • Contacts
  • Metadata production
  • Identification

    Survey ID number

    ZAF_2015_AMPS_v01_M

    Title

    All Media and Products Survey 2015

    Country
    Name Country code
    South Africa ZAF
    Study type

    Other Household Survey [hh/oth]

    Abstract

    The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.

    Kind of Data

    Sample survey data [ssd]

    Unit of Analysis

    Households and individuals

    Version

    Version Description

    v1.1: Edited, anonymised data for licensed distribution

    Version Date

    2017

    Version Notes

    Version 1 of the All Media and Products Survey 2015 was acquired from The South African Audience Research Foundation in 2019.
    Version 1.1 is the data converted by DataFirst into a research-ready format.

    Scope

    Notes

    The survey collects demographic data on household members (race, sex, age, income, education, home language) and on household members' use of media, including newspapers, magazines, television, and radio, and cinema attendance. The survey also collects data on ownership and usage of products and services.

    Topics
    Topic
    Market research
    Media
    Household goods
    Household services
    Keywords
    media goods ownership

    Coverage

    Geographic Coverage

    The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.

    Geographic Unit

    The lowest level of geographic aggregation covered by the data is metropolitan area.

    Universe

    The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa.

    Producers and sponsors

    Primary investigators
    Name
    South African Audience Research Foundation (SAARF)

    Sampling

    Sampling Procedure

    The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.

    Weighting

    The AMPS dataset has the following weight variables:

    1. Adult Population Weights – “pwgt”.
    2. Household Weights (not to be used with personal demographics) – “hhwgt”.
    3. Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
    4. Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.

    Survey instrument

    Questionnaires

    The questionnaires are provided with the dataset, as part of the layout files.

    Data collection

    Dates of Data Collection
    Start End
    2015-01 2015-12
    Data Collection Notes

    The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

    Data Access

    Access authority
    Name Affiliation URL Email
    DataFirst University of Cape Town http://support.data1st.org support@data1st.org
    Access conditions

    Public use files, available to all

    Citation requirements

    South African Audience Research Foundation. All Media and Products Survey 2015 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2017. Cape Town: DataFirst [distributor], 2019. DOI: https://doi.org/10.25828/rgqe-x897

    Disclaimer and copyrights

    Disclaimer

    The user of the data acknowledges that the original collector of the data, the authorized distributor of the data, and the relevant funding agency bear no responsibility for use of the data or for interpretations or inferences based upon such uses.

    Contacts

    Contacts
    Name Affiliation Email URL
    DataFirst Helpdesk University of Cape Town support@data1st.org http://support.data1st.org/

    Metadata production

    DDI Document ID

    DDI_ZAF_2015_AMPS_v01_M

    Producers
    Name Affiliation Role
    DataFirst University of Cape Town Metadata producer
    Date of Metadata Production

    2020-04-21

    Metadata version

    DDI Document version

    Version 01: This metadata is identical to the same survey metadata (zaf-saarf-amps-2015-v1.1) available in the DataFirst website except Document ID and Study ID.

    Back to Catalog
    IHSN Survey Catalog

    © IHSN Survey Catalog, All Rights Reserved.