All Media and Products Survey 2015
South Africa, 2015
Get MicrodataCreated on
Jan 16, 2021
Last modified
Jan 16, 2021
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- Data files
- amps-2015-attitudes-v1.1
- amps-2015-cellphone-and-internet-v1.1
- amps-2015-cosmetics-v1.1
- amps-2015-demographics-v1.1
- amps-2015-durables-v1.1
- amps-2015-electronic-media-v1.1
- amps-2015-financial-services-v1.1
- amps-2015-food-and-groceries-v1.1
- amps-2015-furniture-appliances-v1.1
- amps-2015-household-v1.1
- amps-2015-lifestages-v1.1
- amps-2015-lsm-and-saarf-segmentations-v1.1
- amps-2015-motor-vehicle-v1.1
- amps-2015-newspaper-magazine-readership-v1.1
- amps-2015-out-of-home-advertising-v1.1
- amps-2015-personal-v1.1
- amps-2015-products-grouped-v1.1
- amps-2015-products-v1.1
- amps-2015-sports-entertainment-leisure-v1.1
- amps-2015-travel-v1.1
Advertising tells you about the benefits of products and services (ca503co10)
Data file: amps-2015-attitudes-v1.1
Overview
Valid:
24767
Invalid:
817
Type:
Discrete
Decimal:
0
Start:
7
End:
7
Width:
1
Range:
0 - 5
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | Not answered/omission | 65 |
0.3%
|
| 1 | Strongly Disagree | 633 |
2.6%
|
| 2 | Disagree | 2173 |
8.8%
|
| 3 | Agree | 12272 |
49.5%
|
| 4 | Strongly Agree | 9620 |
38.8%
|
| 5 | Neither Agree nor Disagree | 4 |
0%
|
| Sysmiss | 817 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.