All Media and Products Survey 2015
South Africa, 2015
Get MicrodataCreated on
Jan 16, 2021
Last modified
Jan 16, 2021
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- Data files
- amps-2015-attitudes-v1.1
- amps-2015-cellphone-and-internet-v1.1
- amps-2015-cosmetics-v1.1
- amps-2015-demographics-v1.1
- amps-2015-durables-v1.1
- amps-2015-electronic-media-v1.1
- amps-2015-financial-services-v1.1
- amps-2015-food-and-groceries-v1.1
- amps-2015-furniture-appliances-v1.1
- amps-2015-household-v1.1
- amps-2015-lifestages-v1.1
- amps-2015-lsm-and-saarf-segmentations-v1.1
- amps-2015-motor-vehicle-v1.1
- amps-2015-newspaper-magazine-readership-v1.1
- amps-2015-out-of-home-advertising-v1.1
- amps-2015-personal-v1.1
- amps-2015-products-grouped-v1.1
- amps-2015-products-v1.1
- amps-2015-sports-entertainment-leisure-v1.1
- amps-2015-travel-v1.1
People who try new brands they see or hear advertised (ca504co10)
Data file: amps-2015-attitudes-v1.1
Overview
Valid:
24767
Invalid:
817
Type:
Discrete
Decimal:
0
Start:
70
End:
70
Width:
1
Range:
0 - 5
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | Not answered/omission | 22 |
0.1%
|
| 1 | Not at all similar | 2454 |
9.9%
|
| 2 | Not too similar | 4723 |
19.1%
|
| 3 | Quite similar | 9071 |
36.6%
|
| 4 | Very similar | 8494 |
34.3%
|
| 5 | Neither/Undecided | 3 |
0%
|
| Sysmiss | 817 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.