All Media and Products Survey 2015
South Africa, 2015
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Jan 16, 2021
Last modified
Jan 16, 2021
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- Data files
- amps-2015-attitudes-v1.1
- amps-2015-cellphone-and-internet-v1.1
- amps-2015-cosmetics-v1.1
- amps-2015-demographics-v1.1
- amps-2015-durables-v1.1
- amps-2015-electronic-media-v1.1
- amps-2015-financial-services-v1.1
- amps-2015-food-and-groceries-v1.1
- amps-2015-furniture-appliances-v1.1
- amps-2015-household-v1.1
- amps-2015-lifestages-v1.1
- amps-2015-lsm-and-saarf-segmentations-v1.1
- amps-2015-motor-vehicle-v1.1
- amps-2015-newspaper-magazine-readership-v1.1
- amps-2015-out-of-home-advertising-v1.1
- amps-2015-personal-v1.1
- amps-2015-products-grouped-v1.1
- amps-2015-products-v1.1
- amps-2015-sports-entertainment-leisure-v1.1
- amps-2015-travel-v1.1
SAARF Lifestyle Groups Total Groups LSM Groups 1-10 (ca58co19)
Data file: amps-2015-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
25584
Invalid:
0
Type:
Discrete
Decimal:
0
Start:
7
End:
7
Width:
1
Range:
0 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 3241 |
12.7%
|
| 1 | Gamers | 2223 |
8.7%
|
| 2 | Cell Sophisticates | 3436 |
13.4%
|
| 3 | Sports | 1110 |
4.3%
|
| 4 | Avid Readers | 2483 |
9.7%
|
| 5 | Cell Fundamentals | 3056 |
11.9%
|
| 6 | Showgoers | 1954 |
7.6%
|
| 7 | Homebodies | 2746 |
10.7%
|
| 8 | Traditionals | 2637 |
10.3%
|
| 9 | Gardeners | 2698 |
10.5%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.