All Media and Products Survey 2015
South Africa, 2015
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Jan 16, 2021
Last modified
Jan 16, 2021
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- Data files
- amps-2015-attitudes-v1.1
- amps-2015-cellphone-and-internet-v1.1
- amps-2015-cosmetics-v1.1
- amps-2015-demographics-v1.1
- amps-2015-durables-v1.1
- amps-2015-electronic-media-v1.1
- amps-2015-financial-services-v1.1
- amps-2015-food-and-groceries-v1.1
- amps-2015-furniture-appliances-v1.1
- amps-2015-household-v1.1
- amps-2015-lifestages-v1.1
- amps-2015-lsm-and-saarf-segmentations-v1.1
- amps-2015-motor-vehicle-v1.1
- amps-2015-newspaper-magazine-readership-v1.1
- amps-2015-out-of-home-advertising-v1.1
- amps-2015-personal-v1.1
- amps-2015-products-grouped-v1.1
- amps-2015-products-v1.1
- amps-2015-sports-entertainment-leisure-v1.1
- amps-2015-travel-v1.1
SAARF attitude groups (ca72co10)
Data file: amps-2015-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
25584
Invalid:
0
Type:
Discrete
Decimal:
0
Start:
37
End:
37
Width:
1
Range:
0 - 5
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 817 |
3.2%
|
| 1 | Now Generation | 4324 |
16.9%
|
| 2 | Nation Builders | 4353 |
17%
|
| 3 | Distants | 6422 |
25.1%
|
| 4 | Rooted | 5651 |
22.1%
|
| 5 | Global Citizens | 4017 |
15.7%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.