All Media and Products Survey 2015

South Africa, 2015

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Reference ID

ZAF_2015_AMPS_v01_M

Producer(s)

South African Audience Research Foundation (SAARF)

Metadata

DDI/XML JSON

Created on

Jan 16, 2021

Last modified

Jan 16, 2021

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SAARF attitude - median groups: Advertising (ca72co18)

Data file: amps-2015-lsm-and-saarf-segmentations-v1.1

Overview

Valid: 25584

Invalid: 0

Type: Discrete

Decimal: 0

Start: 39

End: 39

Width: 1

Range: 0 - 2

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	None	817	3.2%
1	High	11299	44.2%
2	Low	13468	52.6%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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