All Media and Products Survey 2015
South Africa, 2015
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Jan 16, 2021
Last modified
Jan 16, 2021
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- Data files
- amps-2015-attitudes-v1.1
- amps-2015-cellphone-and-internet-v1.1
- amps-2015-cosmetics-v1.1
- amps-2015-demographics-v1.1
- amps-2015-durables-v1.1
- amps-2015-electronic-media-v1.1
- amps-2015-financial-services-v1.1
- amps-2015-food-and-groceries-v1.1
- amps-2015-furniture-appliances-v1.1
- amps-2015-household-v1.1
- amps-2015-lifestages-v1.1
- amps-2015-lsm-and-saarf-segmentations-v1.1
- amps-2015-motor-vehicle-v1.1
- amps-2015-newspaper-magazine-readership-v1.1
- amps-2015-out-of-home-advertising-v1.1
- amps-2015-personal-v1.1
- amps-2015-products-grouped-v1.1
- amps-2015-products-v1.1
- amps-2015-sports-entertainment-leisure-v1.1
- amps-2015-travel-v1.1
SAARF Pyramid (ca91co67)
Data file: amps-2015-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
25584
Invalid:
0
Type:
Discrete
Decimal:
0
Start:
71
End:
71
Width:
1
Range:
1 - 4
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Foundation (LSM 1-4) | 2635 |
10.3%
|
| 2 | Core (LSM 5-6) | 8353 |
32.6%
|
| 3 | Buttress (LSM 7-8) | 7217 |
28.2%
|
| 4 | Apex (LSM 9-10) | 7379 |
28.8%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.