All Media and Products Survey 2015
South Africa, 2015
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Jan 16, 2021
Last modified
Jan 16, 2021
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- Data files
- amps-2015-attitudes-v1.1
- amps-2015-cellphone-and-internet-v1.1
- amps-2015-cosmetics-v1.1
- amps-2015-demographics-v1.1
- amps-2015-durables-v1.1
- amps-2015-electronic-media-v1.1
- amps-2015-financial-services-v1.1
- amps-2015-food-and-groceries-v1.1
- amps-2015-furniture-appliances-v1.1
- amps-2015-household-v1.1
- amps-2015-lifestages-v1.1
- amps-2015-lsm-and-saarf-segmentations-v1.1
- amps-2015-motor-vehicle-v1.1
- amps-2015-newspaper-magazine-readership-v1.1
- amps-2015-out-of-home-advertising-v1.1
- amps-2015-personal-v1.1
- amps-2015-products-grouped-v1.1
- amps-2015-products-v1.1
- amps-2015-sports-entertainment-leisure-v1.1
- amps-2015-travel-v1.1
How thoroughly respondent usually read - Entrepreneur (ca37co25)
Data file: amps-2015-newspaper-magazine-readership-v1.1
Overview
Valid:
189
Invalid:
25395
Type:
Discrete
Decimal:
0
Start:
1139
End:
1139
Width:
1
Range:
1 - 6
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Read right through it | 68 |
36%
|
| 2 | Read most articles and page through the rest | 52 |
27.5%
|
| 3 | Read some articles and page through the rest | 43 |
22.8%
|
| 4 | Read only selected parts and ignore the rest | 20 |
10.6%
|
| 5 | Page right through it | 3 |
1.6%
|
| 6 | Just glance at parts of it | 3 |
1.6%
|
| Sysmiss | 25395 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.