All Media and Products Survey 2015

South Africa, 2015

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Reference ID

ZAF_2015_AMPS_v01_M

Producer(s)

South African Audience Research Foundation (SAARF)

Metadata

DDI/XML JSON

Created on

Jan 16, 2021

Last modified

Jan 16, 2021

Page views

154611

Downloads

104

Seen trailers carrying any advertisements in the past 7 days (ca48co10_6)

Data file: amps-2015-out-of-home-advertising-v1.1

Overview

Valid: 25584

Invalid: 0

Type: Discrete

Decimal: 0

Start: 23

End: 23

Width: 1

Range: 0 - 1

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0		15768	61.6%
1		9816	38.4%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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