| Value | Category | Cases | |
|---|---|---|---|
| 1 | Lowest interest rates | 1432 |
23.3%
|
| 2 | Repayment terms that work for me | 1118 |
18.2%
|
| 3 | Quickest access to money | 1113 |
18.1%
|
| 4 | Ability to meet lender/loan requirements | 221 |
3.6%
|
| 5 | Simple application process; understandable documentation | 226 |
3.7%
|
| 6 | Trust | 1183 |
19.2%
|
| 7 | Don't have a choice between lenders | 151 |
2.5%
|
| 8 | Don't know | 631 |
10.3%
|
| 9 | Other | 75 |
1.2%
|