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Facebook: Climate Change Opinion Survey 2021

Argentina, Australia, Brazil, Canada, Colombia, Costa Rica, Czech Republic, Egypt, France, Germany, , 2021
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Reference ID
WLD_2021_FCCOS_v01_M
Producer(s)
Facebook Data for Good, Yale Program on Climate Change Communication
Metadata
Documentation in PDF DDI/XML JSON
Created on
Nov 03, 2021
Last modified
Nov 03, 2021
Page views
15675
  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Survey instrument
  • Data collection
  • Data appraisal
  • Access policy
  • Depositor information
  • Data Access
  • Metadata production

    • Identification

    Survey ID number

    WLD_2021_FCCOS_v01_M
    Title

    Facebook: Climate Change Opinion Survey 2021
    Country
    Name Country code
    Argentina ARG
    Australia AUS
    Brazil BRA
    Canada CAN
    Colombia COL
    Costa Rica CRI
    Czech Republic CZE
    Egypt EGY
    France FRA
    Germany DEU
    India IND
    Indonesia IDN
    Ireland IRL
    Italy ITA
    Japan JPN
    Malaysia MYS
    Mexico MEX
    Netherlands NLD
    Nigeria NGA
    Philippines PHL
    Poland POL
    Russian Federation RUS
    Saudi Arabia SAU
    South Africa ZAF
    Spain ESP
    Taiwan TWN
    Thailand THA
    Turkey TUR
    United Kingdom GBR
    United States USA
    Vietnam VNM
    Study type

    Opinion Survey
    Series Information

    In partnership with the Yale Program on Climate Change Communication, Facebook launched a Climate Change Opinion Survey that explores public climate change knowledge, attitudes, policy preferences, and behaviors across 31 countries and territories. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to nonprofits and universities under a data license agreement through Facebook’s Data for Good (DFG) program. For more information please email dataforgood@fb.com.
    Abstract

    In partnership with the Yale Program on Climate Change Communication, Facebook launched a Climate Change Opinion Survey that explores public climate change knowledge, attitudes, policy preferences, and behaviors across 31 countries and territories. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to nonprofits and universities under a data license agreement through Facebook’s Data for Good (DFG) program. For more information please email dataforgood@fb.com.
    Kind of Data

    Sample survey data [ssd]
    Unit of Analysis

    Public Aggregate Data on HDX: country or regional levels
    De-identified Microdata through Facebook Data for Good program: Individual level

    Version

    Version Date

    943938000

    Scope

    Notes

    The survey includes questions about people’s climate change knowledge, attitudes, policy preferences, and behaviors, in addition to demographics.

    Coverage

    Universe

    The survey was fielded to active Facebook users ages 18+

    Producers and sponsors

    Primary investigators
    Name
    Facebook Data for Good
    Yale Program on Climate Change Communication
    Funding Agency/Sponsor
    Name
    Facebook Data for Good
    Yale Program on Climate Change Communication

    Sampling

    Sampling Procedure

    Sampled Facebook users saw an invitation to answer a short survey at the top of their Facebook Newsfeed and had the option to click the invitation to complete the survey on the Facebook platform. The sample was drawn from the population of Facebook monthly active users, defined as registered and logged-in Facebook users who had visited Facebook through the website or a mobile device in the last 30 days.

    Within each country or territory surveyed, Facebook drew a sample in proportion to publicly available age and gender benchmarks. The sample population in the United States was drawn in proportion to the U.S. Census Bureau Current Population Survey 2018 March Supplement. All other countries and territories were sampled in proportion to data from the United Nations Population Division 2019 World Population Projections. Data were weighted separately for each country and territory using a multi-stage, pre- and post-survey weighting process based on census and nationally representative survey benchmarks, Facebook demographics, and Facebook engagement metrics, balanced to the total number of survey completions.
    Response Rate

    Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. Facebook provides survey weights to help make the sample more representative of each country or territory’s population.

    Survey instrument

    Questionnaires

    The survey includes questions about people’s climate change knowledge, attitudes, policy preferences, and behaviors. The codebook with survey questions is available here.

    Data collection

    Dates of Data Collection
    Start End
    2021-02-17 2021-03-03
    Data Collection Notes

    The questionnaire was designed in collaboration with the team at the Yale Program on Climate Change Communication. Additionally, steps were taken to translate the survey in order to reduce sensitivities to cultural response bias:

    • The survey was translated into 35 languages, including the most common Facebook language settings in each of the 32 markets in which data were collected.
    • Initial translations were done only by senior linguists. The translations were then reviewed by a third-party auditing team to ensure clarity and consistency.
    • Translators were provided with guidance on how to translate key terms such as “climate change” (i.e., climate change is sometimes referred to as global warming, and should not be translated as ozone hole).

    Data appraisal

    Estimates of Sampling Error

    Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

    Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

    Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

    Access policy

    Archive where study is originally stored

    Facebook Data for Good
    https://dataforgood.facebook.com/dfg/tools/climate-change-opinion-survey

    Depositor information

    Depositor
    Name Affiliation
    Josue Seth Wimpey World Bank

    Data Access

    Confidentiality
    Is signing of a confidentiality declaration required?
    yes
    Citation requirements

    Use of the dataset must be acknowledged using a citation which would include:

    • the Identification of the Primary Investigator
    • the title of the survey (including country, acronym and year of implementation)
    • the survey reference number
    • the source and date of download

    Example:

    Facebook and Yale Program on Climate Change Communication. World - Facebook: Climate Change Opinion Survey 2021. Ref: WLD_2021_FCCOS_v01_M. Downloaded from [url] on [date].

    Metadata production

    DDI Document ID

    DDI_WLD_2021_FCCOS_v01_M
    Producers
    Name Affiliation Role
    Development Data Group World Bank Group Documentation of the DDI
    Date of Metadata Production

    2021-10-28

    Metadata version

    DDI Document version

    Version 01 (October 2021)
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