Community tourism centers are a tourist innovative product which is Highlight the
cultural characteristics of the indigenous people of the Ecuadorian Sierra. There are
several centers of community tourism in our country and worldwide, what
differentiate each of them is the culture and the activities they perform.
There are several centers of community tourism in the Province of Imbabura
Peribuela, Palauco, Community Florida, nueva America. Cayambe Coca, Junín.
Intag, Agato. Otavalo, Runa Tupari, Cotacachi, San Clemente, Manduriacos, Sumak
Pacha, Pijal. The following research seek to find positive What are the critical factors
that motivate tourists to visit the centers of community tourism and enhance these
factors. Negative critical factors seek to improve them, investigate what additional
services that potential customers would be willing to hire to improve sales margin
thereof, achieving greater profit, to finally develop a communication plan that
encourages domestic tourists and abroad to visit the tourist centers in the province of
Imbabura.