The market is evolving and growing dynamically according to new trends and consumer tastes,
buying is a true experience, which industries have to constantly reinvent itself. The
pharmaceutical sector is no exception, when consumers had to buy their medicine had few
options to acquire and these were offered without any added value; When Pharmacy Chains
began to into in the market, generated a new dynamism, that not only includes medicine
consumption but also new options with complementary products, extended hours care and
providing alternative payment; which led to growth in this segment, while independent
pharmacies that did not adapt to the change were acquired by chains or had to close his business.
This research project examined the impact generated by pharmacy chains to independent
pharmacies; using the technique of Geopocionamiento identifies the location of this business
segment in the field of Kennedy and determine of this impact with the help of the surveys.
According to the variables analyzed it established a financial model to observe the feasibility of
initiating an independent pharmacy with parameters defined in the field of Kennedy.